Challenges

Recreational basketball players face challenges in improving their skills (shooting accuracy, defensive positioning, playmaking, and teamwork) without access to structured coaching, performance analysis, or professional feedback. Due to lack of accessible technology or resources it becomes difficult for these players to recognize their strengths, pinpoint weaknesses, or track progress over time.

Roles

UX Researcher/Designer
Tested prototypes with users, gathering feedback on usability, functionality, and how well the platform helps them improve their skills. Design user-friendly interfaces that allow players to easily capture and upload gameplay footage.

Goals

Revolutionize recreational basketball by providing players with tools to capture, analyze, and share their gameplay. By automatically identifying and highlighting key moments- whether it’s a great pass, a missed shot, or a defensive error, this breakdown allows players to focus on the most critical aspects of their performance without needing to sit through hours of footage manually. Collaborating with other players in order to offer personalized feedback and create a community-driven environment where players can develop their skills and get creative with playmaking.

Solution

Hoops – captures real-time gameplay footage in order to exchange insights and enhance their performance, by improving on their skills.